The obvious finding, according to Persson, is that players who engage with more content are happier, stay longer, and spend more money overall. Roblox has been doing this since 2006, but the pattern mirrors contemporary gaming industry efforts to increase participation. Children who grew up playing the popular first-person shooter will be able to create games featuring characters like Shrek or enormous robots thanks to Fortnite Creative 2.0.Ĭomparable to the transition from Web 1.0 to Web 2.0 is the change from gamer to "citizen creator." Businesses are rapidly turning into venues for people to build games rather than merely creating and publishing them.
Nevertheless, as of March 22, "anyone may functionally make their own games" with Fortnite's Unreal Editor, according to Persson. With a feature dubbed Fortnite Creative, Epic already allows creators to "remix" the game.
Game development is Epic's next big push for the company, whose keynote was advertised everywhere that morning. According to the company's annual report, 4.2 million users created their own games using Roblox's game development tools in 2022 and earned their own in-game money.Įpic Games Inc.'s Saxs Persson calls these game developers "citizen creators." The hardcore players are those who think to themselves, “I love Fortnite, but I’d love it more if there were trampolines all over the ground.” During the Game Developers Conference, Persson and I sat on the second floor of an elaborate and absolutely mobbed Epic booth and discussed this growing segment of gamers. Not all of the 67 million users who visit Roblox each day are playing pet adoption games, such as Adopt Me! Or an anime fighting sim. More so than anybody else, gamers themselves know what they want.
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